In Solutions Group

ElectroRep, Inc. a leading representative firm specializing in the electrical industry, proudly supports Hammond Power Solutions (HPS) in their bold rebranding effort.  HPS, a renowned manufacturer of high-quality electrical transformers and related products, is embarking on a journey to revitalize its brand image to better reflect its commitment to innovation, reliability, and customer satisfaction.

As a trusted partner of Hammond Power Solutions for many years, ElectroRep, Inc. has witnessed firsthand their unwavering dedication to providing superior products and services to customers across various industries. We believe that this rebranding initiative will not only enhance HPS’s market presence but also reinforce their position as a market leader in the electrical industry.

The rebranding effort is set to include a comprehensive visual identity update, incorporating a modern and dynamic logo design that embodies the company’s core values. HPS has a new brand identity which reinforces HPS’s focus on delivering global solutions for today’s challenges and tomorrow’s opportunities.

David Kinsella, Chief Commercial Officer of Hammond Power Solutions commented, “This is more than a rebrand, it’s an investment in our business, our people, and the future.  This includes creating new sales segments to support new and emerging markets, investing in systems, manufacturing, and design capabilities, and creating positive employee experiences”. –

The rebranding efforts extend beyond the visual aspects, as Hammond Power Solutions plans to streamline its product offerings and enhance its digital presence. With a renewed focus on customer experience and ease of access to product information, HPS aims to empower its customers with the tools and resources necessary to make informed decisions.

Hammond Power Solutions has long been recognized for its technical expertise and commitment to manufacturing excellence. Their products have played a critical role in powering infrastructure, industrial processes, and countless projects around the world. Through this rebranding initiative, HPS aims to solidify its position as a leading provider of electrical solutions, embracing the future while remaining grounded in its core values.

ElectroRep is excited to continue its partnership with Hammond Power Solutions throughout this rebranding process, ensuring a seamless transition for our valued customers. We are confident that the renewed brand identity will enable HPS to connect with new audiences and further strengthen its relationships with existing customers.

Read the full press release here: https://americas.hammondpowersolutions.com/news/2023/july/hps-rebrand-launch?utm_source=distributor&utm_medium=social&utm_campaign=rebrand

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