Strategy & Company Objectives

Building for the Future

Strategy & Company Objectives

Building for the Future

Our mission is to create, collaborate and connect opportunities in our coverage areas with strategic partners. Our primary strategic partnerships include our manufacturers, specifiers, electrical distributors and electrical contractors.

We strive to leverage the investments our manufacturers make in products, marketing and local sales resources with our team to maximize growth and profitability. Through collaboration and sharing of knowledge, our goal is for our manufacturers to view us as an extension of their sales, marketing and service teams to become the leading brand in our market.

There are 5 gears that drive our business and the ElectroRep brand.

ElectroRep Team: Hiring, developing and continuously improving all members of our team.

Sales Execution: Connect partners on project quote and customer conversion opportunities.

Business Systems: Providing the best business systems to make us productive and accountable.

Strategic Planning: Collaborating with our partners and executing on mutually developed growth plans.

Anticipating the Market: Understanding trends and developing winning strategies with our partners.

Company Objectives

Our Company Objectives are what we focus on to help us achieve our Mission and Vision. We align our company objectives with our manufacturers’ strategic growth initiatives and communicate them through mutually agreed upon strategy plans.  Strategy Plans are developed at the beginning of the year and are tracked through our CRM systems. Our Strategy Plans are flexible and can be adjusted throughout the years based on changing markets and priorities.

Service Performance

Continuous improvement of speed and quality of orders, quotes and cases.

Shelf Conversions

Execute our sales process to increase our success rate, speed and sustainability of a shelf stock conversion.

Project Opportunities

Execute our sales process to increase wins of quote opportunities.

Electrical Contractors

Educate our value propositions (productivity solutions) to secure project and discretionary business with electrical installers.


Integrate our manufacturers’ growth initiatives into our marketing platform.

Channel Connections

Building a deeper connection with Inside Sales associates within our sales channels.

Training & Education

Train and educate channel and end customer partners on the value propositions of the brands we represent.

Contact Us

Please send us an email and we will get back to you as soon as possible.

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